The WISE Template for Effective Decision Making!
More than 50% of business decisions end in tears , some more spectacularly than others! In today's VUCA world (volatile uncertain, complex, and ambiguous) business leaders are under pressure to act quickly and make the "right" call. So how do they get it so wrong so often, and how can you beat the odds? In the early 1970s, Ford Motor Company's charismatic CEO, Lee Iococca wanted a "2,000 pound car for $2,000". The result was the Ford Pinto, a popular compact car designed to beat the Japanese automakers at their own game. But there was a problem. The position of the gas tank meant a rear-end collision could easily rupture the tank and cause a fire. Engineers came up with a fix but it was going to cost about $11 per vehicle, which would amount to $137 million over projected sales of 12.5 million vehicles. Instead, Ford conducted a cost-benefit analysis on the litig ation costs due to likely deaths and severe burns of drivers and passengers and arrived a...